FormulaBuild™
Hotel construction is complex—unless you have the right formula.
Our proprietary approach to hotel construction combines advanced scheduling, precision planning, and transparent project management all in one integrated system. FormulaBuild™ offers clients speed, savings and certainty, through its four pillars that make up its foundation.
A formula so refined, we guarantee it.
What Is FormulaBuild™?
System
The codified methodology of how a hotel gets built — sequences, gates, dependencies, SOPs, templates, checklists and much more. Experience externalized into something teams can execute against, not tacit knowledge that walks out the door when senior staff leaves.
Software
The operational backbone that runs the System day to day — bid-to-contract, AIA billing, audit trail, budget tracking, change-order discipline, BIM coordination and complete documentation. Purpose-built to enforce the System and provide complete transparency to owners.
Intelligence
The captured field signal of every project — planned-versus-actuals, decisions and the reasoning behind them, sequencing notes and lessons learned. AI powered operations that feed back into the System, so each project sharpens the next making each new project smarter than the last.
Network
The trained ecosystem that operates inside the System — subcontractors fluent in FormulaBuild's scope language, project managers and superintendents trained to the standard, subs & vendors aligned to the expectations to produce the same quality results every time.
System
How a project runs is determined before it breaks ground.
The System is our codified methodology — standard operating procedures, templates, checklists, phase gates, and task chains calculated backward from the opening date, built out of years of select-service hotel projects and sharpened by each build.
Each project is tailored; planning starts from a complete method and is shaped to the brand, the site, jurisdiction, and the opening window.
The consequential decisions are made before mobilization, and the path to opening day is legible from the first week.
Software
One platform, built for hotel construction, open to you.
Bidding, contracts, billing, budget, change orders, bank draws, schedule, and documents all run in one place — built for hotel construction specifically, not adapted from generic contracting software. The workflows follow how a select-service project actually moves.
Project teams work from the same current information. You, your lender, your architect, our operators, and every subcontractor see the same current information.
Transparency isn't a monthly report we prepare for you. It's the default condition of the job. You never have to ask where things stand.
Intelligence
A smarter project every time.
The building is resolved in the model before it is built on the site. BIM coordination surfaces clashes and constructability problems while they are still drawings, when the correction costs a revision instead of a week of rework.
Every project also generates signal: planned versus actual durations, subcontractor performance, conditions encountered, decisions made and the reasoning behind them. Captured, structured, and made queryable, that record allows AI to flag risk early on the project in progress and feeds the lessons back into the System for the next one.
Each hotel gets built with everything the ones before it learned.
Network
Accountability as the standard.
You can hold the tightest system in the market and still lose the schedule to a team who runs your job the way they ran the last.
The Network is the ecosystem trained to operate inside the System. Subcontractors onboarded to the standard before mobilization — trade-by-trade scope that closes the inclusion and exclusion gaps where most change orders are born. Quality standards defined by trade, hotel-specific, with documentation and photo requirements attached. Project managers and superintendents working from shared playbooks instead of personal habit.
Our Guarantee
We Only Earn When You Win
Our fee structure is always performance-based. We only earn it when your project delivers, on time and within budget. Our profit is put on the line and earned with you - not over you.
Substantial Completion
Schedule Performance
